Leadership

Linda Zimmer is president and CEO of MarCom:Interactive, serving an international clientele of corporate, non-profit and public brands. She is a recognized expert at modernizing marketing, communications and branding for contemporary audiences and social trends. She sits on the Advisory Board at Web Wise Kids and is a consulting council member with the Gerson Lehrman expert network.

 

Linda is spearheading the expansion of the acclaimed Modern Mediasphere™ seminar series into the formation of the Modern Media Institute to provide professional development in social media practices and ethics for marketers, communicators and agency professionals. She is among a cadre of innovators employing virtual worlds for business innovation, training, and marketing communications. On that specific topic, she writes a popular weblog, Business Communicators of Second Life and holds business-oriented conferences in virtual spaces. Linda is often interviewed about social media and virtual worlds, including outlets such as US News and World Report, Computer Weekly, and Forrester Research.

 

Ms. Zimmer has more than 25 years of experience in using contemporary media for marketing and reputation management, with recent projects for Johnson & Johnson, the FDA, Nike, Heinz, Hyatt, Nokia, U.S. Forestry Services, Taco Bell, and as a consultant to top public relations and advertising agencies. Committed to education, she recently assisted National University in the U.S. with developing their School of Communications and New Media.

 

Linda is an award-winning speaker and writer. She presents frequently at both technology and marketing industry conferences, and as a guest lecturer at colleges and universities. She publishes extensively on the Web and writes for business, technology and marketing trade publications.