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    <title>MarCom:Interactive Fresh Eye</title>
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    <description>Fresh Eye is MarCom:Interactive&apos;s series of articles for the marketing &quot;guy&quot; on modern ways to consider and execute marketing and communications. </description>
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    <copyright>MarCom:Interactive 2004, 2005</copyright>
    <managingEditor>lzimmer@marcominteractive.com</managingEditor>
    <pubDate>Thu, 18 Aug 2005 21:54:15 -0700</pubDate>
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