Modern Media

What is Modern Media?

It is the channels and the places where we digitally work, live, share, discover and learn.

In other words, it is the mix of tools we use today to get things done inside and outside our companies.

What is Modern Media Good For?

Keeping our business in synch with modern living.

Communicating through 21st century channels. Being visible. Attracting customers. Engaging employees. Enhancing physical products. Staying informed. Delivering modern services. Business change-making. Learning. Discovering people and solutions.

You don’t think twice about needing a mobile phone as part of your business. But how are you inside your customers’ screens?

Here are some modern favorites:

Most Talked About

A social network platform of more than a billion people connecting to each other and digitally sharing daily activities, photos, videos, music, games and engaging with brands. They share more than 2 billion items per day, and where, on average, they spend 40 minutes per day.
A global real-time information network. Users have up to 140 characters to broadcast a message or respond to one. Messages are called “tweets.” People follow accounts of people, brands, news agencies or enthusiasts of interest and monitor, respond, and share tweets. There are over 350 million active users, spending an average of more than 1000 minutes per month using Twitter.
A video publishing, sharing and social platform on which more than 100 hours of video are uploaded each minute. More than 1 billion people visit YouTube each month, watching more than 6 billion hours of video. Videos on YouTube can easily be shared by embedding them in other websites, blogs, and social networks.
Google+ is just more. It is an identity service, social networking destination and a “social layer” on top of all Google’s other services (such as search, calendars, etc.).  Google+ is essentially integrating all activity and connecting it to individual and / or brand identity, as well as enabling activity sharing. It is the 5th largest social network globally, with more than 300 million users.
A mobile and web-based photo and video sharing service. Users may apply digital “mood” photography filters and then share across other social platforms, where they can be shared by others. Monthly active users are 30o million and growing. More than 30 billion photos have been shared.
A social sharing platform for collecting visual web content and organizing it onto theme boards, bulletin board style. People can re-pin other people’s finds onto their own virtual boards. More than 47 million people use the platform, spending 14 minutes per visit, 98 minutes per month. About 80% of pins are re-pinned by other users.
A blogging platform emphasizing easy web publishing and most often used for short-form posts, called tumbleblogs, with text, photos, and videos. Users comment, “like,” and “reblog” content and follow Tumblr blogs of interest. There are over 100 million Tumblr blogs, 300 million users, and more than 20 billion page views per month. Visitors spend more than 150 minutes there each month. It is currently favored by young adults 13-25.
A social news sharing site, boasting 67 million visits a month. Registered users post links to news stories or post text (self) entries into subreddits, which are topic categories. Users “vote” on the entries, causing them to rise or fall in position on the front page or topic pages. Stories that reach top positions often generate thousands of reads.

Most Underappreciated

A professionals social networking site, especially focused on connecting and fostering business relationships. A user’s home-base is their personal profile from which they present their professional accomplishments, gather their contacts and request to connect to relevant people from within the more than 200 million LinkedIn community. Users participate in subject-oriented groups, access industry news feeds and keep up to date on contacts’ activities.
A slide presentation sharing platform and community. Users can mutually upload, download and remix slide decks, documents and webinars; embed presentations into social network sites, comment, and follow individuals. Slideshare has 60 million monthly visitors.
That is “Really Simple Syndication” and it is a social-enabling technology or publishing format, rather than a social platform. It powers the distribution of content across the Internet by allowing automatic syndication in the form of “feeds.” Readers can subscribe to individual feeds and receive updated content immediately upon publication via a category of programs called “news readers.” Blogs and podcasts are common platforms that incorporate RSS feeds.
A mobile application is software that adds a specific feature of function to a smartphone, tablet, or other mobile device. Increasingly mobile devices are being used to consume content on the Internet or to utilize specific web-based services, such as purchasing products or posting to social networks or cloud-based services. Apps may be used for almost any digital activity from playing games to depositing money into a bank account. There are an estimated 5 million apps available in Apple, Android and Google Play online stores.
The distribution of a digital audio or video file over the Internet via a web syndication feed such as RSS. The syndication feed is what distinguishes a podcast from a simple downloadable multimedia file, allowing people to subscribe to receive new podcasts as they become available. Subscribers use special software to download podcasts to their computer or mobile device. The spirit of podcasting is to create content for modern audiences who want to view or listen to content when, how and where they want it. Many TV and radio broadcast programs are available as podcasts.
A wiki is a collaborative publishing web application or platform. Unlike a blog that has designated authors, wikis usually have many authors each collaborating in creating, editing, modifying or deleting articles. The structure of the topics and articles are rather organically determined, although most have administrators or a structure or process for creating, reviewing and publishing content. They are useful for group projects and notations, knowledge management – or building an encyclopedia like Wikipedia.
A social knowledge platform where people mutually ask and answer questions – any question. Users vote on answers so the best answers are visible and on top. They can also collaborate by editing questions to improve them or suggest edits to other users’ answers. It tends to attract subject matter experts who answer relevant questions. Quora features also allow users to create topic blogs.
A social bookmarking platform that members use to collect, store, categorize and share links to web pages and resources. It uses “tags” to organize these links. Essentially “tags” are user-chosen keywords to identify the topic of individual links. Platform users can search for relevant content by using tags. Users can also subscribe to other users or to tags to be updated on new links of interest.

Most Intriguing

A personal knowledge management tool. Registered users can annotate any web page with virtual sticky notes, build a personal library of resources in “the cloud,” and archive webpages – and of course share some or all of their activity publicly. Diigo is a productivity tool for groups to build a repository of knowledge, such as a family history or documenting a critical process. It currently has about 7 million users.
An easy-to-use identity and reputation management tool. The service allows users to publish a one-page profile and short biography, with artisitic imagery as a background, that links to the user’s official presences or profiles elsewhere on the web.
A social learning platform that powers peer-to-peer learning and knowledge sharing. It features easy methods to post text, video, slides or links; a community question and answer function; and the ability to message community members or to be notified of their recent activity. Bloomfire aims its services at business customers who wish to connect employees for training, mentoring and knowledge-sharing.
A music recommendation service. Users get personalized suggestions based on the music they listen to. The community allows people to discover “musical neighbors.” Personal charts, dynamic playlists, and artist information are all community-generated.
A 3-D virtual world platform and immersive social network in which people create walking talking avatars to represent themselves to other users. Residents build 3-D environments, from playgrounds to convention centers, in which to meet, interact, listen to avatar bands, or simulate natural disasters to practice rescue procedures. They also create and sell 3-D objects to other residents. More than 1 million people visit Second Life monthly. It boasts more than 700 million square miles of virtual landmass and generates 1.2 million daily transactions for virtual goods.

Up and Coming

A social writing platform that focuses on simplicity and visibility. Writers’ posts are shared for feedback, help, and ideas before publishing. The author always chooses what to publish. Medium aims to make posts visible based on interests and engagement.
A social commerce application. Chirpify calls itself a social multi-channel conversion platform. Brands define and broadcast “actiontags” that customers simply type into posts in order to purchase directly from their posts. Chirpify is used in social media, TV shows or ads, and at live events.
A social content platform where users can create and share text, photos, video, voice notes, and live broadcasts. Users have the option to directly monetize their content channels by offering monthly subscriptions or pay-per-view broadcasts over web or mobile devices./accordion_tab]
An anonymous mobile app with which users post secrets displayed as postcards. Community members can respond with their own whispers, send messages or “like” a whisper.