Marketing that goes somewhere
When you talk marketing are you hearing ideas? – like “brochures,” “campaigns,” “social media,” and “promotions.”
Or are you hearing direction? – like “we converted 25% more website visitors this week.” Or “leads grew 18% this month.” Or “we gained 2% market share last month.”
The first conversation says: We’re trying.
The second conversation says : We’re working the plan.
Strategic Marketing defines how, where, and when you compete.
Our Strategy First approach helps you define:
- where you compete for greatest advantage: for which customers or in what markets
- how to differentiate yourself for competitive dominance
- when to compete capitalizing on customer needs or market timing
With that strong competitive foundation we then create a wicked-smart marketing plan: that mix of marketing ideas and activities that realize your business goals.
Go somewhere. Be relevant. Move from ideas to a wicked-modern marketing strategy.