MarCom:Interactive

Internet Communication and Emerging Media

8101 E. Kaiser Blvd. Suite 150

Anaheim, CA 92808

Phone: (714) 283-6203 • Fax: (714) 283-6201

www.marcominteractive.com

Take Your Pulse

Admit it.  It is kind of fun to see how much of the “buzz” you recognize.  Especially if you are the only one who knows how well you score.

 

Take our quiz and test your “modern media” pulse.  You’ll get your score, but no one else will (we don’t track answers so we can’t tell you how you do against anyone else.  It’s for fun, people!)  We update it about once a month, so check back and you’ll always have new trivia to throw around at your next business lunch or social gathering. 

 

 

1) What is “Web 2.0”?:
a) the second “internet” now in development which is a hundred times faster than the one we use now
b) a trendy way to talk about an improved form of the World Wide Web
c) Google’s term for its advertising being expanded to print and radio
d) the ability to access the web via mobile phones
2) Nielsen, the TV tracking service, recently:
a) purchased an online word-of-mouth analysis company
b) launched a bogging community for users to create and publish blogs
c) scored a contract with Google so they can monitor aggregate search terms
d) began providing stats on Internet video usage
3) Mashups are everywhere. What are they?:
a) Google maps combined with local housing listings
b) music sites combined with blogging
c) a website that creates a cool new tool by combining content from one or more web sources
d) a slang term that refers to products or services made for or branded with Apple’s iPod
4) A feed reader is:
a) slang for a person who uses Really Simple Syndication (RSS)
b) software that reads online content and filters out unwanted content before displaying it
c) software that aggregates web content by accessing content “feeds”
d) a blog search engine
5) Newsvine:
a) Powers news headlines to mobile phones
b) is a popular blogging network for news journalists
c) measures the buzz in the “blogosphere”
d) is a new site combining world news wire stories and citizen news contributions
6) Reuter’s video affiliate program:
a) is a partnership with Google
b) allows websites to show breaking new stories with Reuter’s video feeds
c) is including reputable video blogs in their feeds to broadcast stations
d) has partnered with Al Gore’s cable initiative, Current TV
7) The Mobile Data Association estimates that the volume of text messaging per day in the U.K. during 2006 :
a) 33 million
b) 46 million
c) 57 million
d) 100 million
8) Talking Street is getting buzz.  What does it do?:
a) provides audio stock market updates to mobile phone users
b) provides tours of selected cities via mobile phones
c) broadcasts ads from sidewalk billboards to the mobile phone of passersby
d) allows users to create and store online audio blogs
9) dMarc Broadcasting, a radio advertising firm, was recently purchased by :
a) Yahoo
b) Google
c) Microsoft
d) AOL
10) The Washington Post recently announced Post Remix.  What does it do?:
a) encourages Washington Post content “feeds” inside non-Post websites
b) embed Washington Post content on citizen newspapers
c) automatically places classifieds in the Post on Craigslist
d) mixes Google News with the Post’s online version