|
|
MarCom:Interactive Internet Communication and Emerging Media 8101 E. Kaiser Blvd. Suite 150 Anaheim, CA 92808 Phone: (714) 283-6203 • Fax: (714) 283-6201 www.marcominteractive.com Modern Mediasphere™ Professional Development Series Social MediaEach of our professional development courses addresses a specific aspect of operating in the social media space.
Each course is specifically designed to address the needs of public relations, marketing and creative organizations.
Courses DETAILSExecutive and Team Social Media BriefingOne-half or one-full day. Contact Us to Schedule Training
Social media overview, familiarizing communications professionals with the social media landscape; the sociology and culture, as well as the benefits and risks of social media environments. Includes best practices overview relevant to blogging, podcasting, social networks, collaborative journalism, audience engagement and more. How social media affects communications practices.
Intended Audience: Executives, managers, team leaders. Anyone responsible for overseeing communications teams or who manage team members tasked with client programs. Communications professionals at any level will also benefit, but this is primarily meant to orient those who are responsible for managing teams to gain an understanding of the environment in which their teams are operating.
Social Media Strategies for CommunicatorsThree-part series. Contact Us to Schedule Training
Part 1: The tools of social media, what are they, what are they good for. Advantages and disadvantages; applications of social media for various types of communications programs.
Part 2: Audience engagement and expectations; best practices for engagement and participation, the sociology of today’s social media engagement, case studies.
Part 3: Building social media strategies, brainstorming, critique, and resources.
Intended Audience: Account executives and managers – anyone who is client-facing and responsible for campaign strategies or implementations. Business development pros – anyone who is responsible for developing new products and services will also benefit by gaining insight into untapped opportunities.
Learning environment: Our facilities offer access to computers for each attendee. This is highly recommended if you prefer to offer the course inside your facility. While the course is not a social media technology training course, attendees are constantly engaged in using social media throughout.
Professional Ethics in Virtual SpacesTwo-part series. Contact Us to Schedule Training
Part 1: Unique characteristics and expectations of various social media “spaces.” Exposure points and risks; benefits and opportunities; policies and legal considerations.
Part 2: Ethical conduct in social media; best practices and case studies.
Intended Audience: Account executives and managers – anyone who is client-facing and responsible for campaign strategies or implementations. Human resources professionals, managers, in-house council or anyone responsible for employee oversight.
Learning environment: Our facilities offer access to computers for each attendee. This is highly recommended if you prefer to offer the course inside your facility. While the course is not a social media technology training course, attendees are constantly engaged in using social media throughout.
Social Media RelationsTwo-part series. Contact Us to Schedule Training
Part 1: Examines the shifts in mainstream journalism, how they affect the media landscape; the new challenges and opportunities in social media relations.
Part 2: Implementing social media relations, practical guidelines, measurement, best practices.
Intended Audience: Media relations professionals. Account executives and managers – anyone who is client-facing and responsible for media relations strategies or implementation.
Learning environment: Our facilities offer access to computers for each attendee. This is highly recommended if you prefer to offer the course inside your facility. While the course is not a social media technology training course, attendees are constantly engaged in using social media throughout.
Social Media for Crisis CommunicationsTwo-part series. Contact Us to Schedule Training
Part 1: Unique characteristics of crisis or disaster communications in social media environments, preparation strategies, tools and techniques to track and respond.
Part 2: Implementing a social media crisis communications campaign.
Intended Audience: Account executives and managers – anyone who is client-facing and responsible for campaign strategies or implementations.
Learning environment: Our facilities offer access to computers for each attendee. This is highly recommended if you prefer to offer the course inside your facility. While the course is not a social media technology training course, attendees will use the tools and techniques required of an effective social media crisis communication campaign.
Vertical CoursesIndustry-specific vertical courses are available to address special topics: Public Affairs in Social Media EnvironmentsOne-day course. Contact Us to Schedule Training Regulated Industries and Social MediaOne-day course. Contact Us to Schedule Training Social Media in Financial Sector CommunicationsOne-day course. Contact Us to Schedule Training Social Media Applications and Considerations for the Healthcare IndustryOne-day course. Contact Us to Schedule Training
FACILITIESModern Mediasphere™ courses may be held in-house at your facility, or your team members may come to one of our conveniently located facilities. We have access to computer-equipped corporate training facilities throughout the United States, in nearly every major city.
Contact Us to Schedule Training
For large-scale training requirements, we offer annual contracts and custom volume-course packages.
 |
|
||
 |
||
       |
